Replacing SimpleTalk in GoHighLevel: keep your sub-accounts, workflows and calendars.
MigrateBy CenterfyUpdated
The short answer
SimpleTalk was a layer on top of GoHighLevel, so most of what you built is still in your GoHighLevel locations: the prompt (a custom value), the contacts and tags, the calendars and the workflows. Centerfy's CRM is itself built on GoHighLevel, and the White Label plan installs into your own agency, so the replacement keeps your sub-account structure. What changes is the voice engine, the phone number connection and the webhook your workflows call to start a call.
Where SimpleTalk left its pieces in GoHighLevel
| Piece | Where it is | What to do |
|---|---|---|
| Agent prompt | Location, Settings, Custom Values | Copy it into a document now. It becomes the Centerfy agent's instructions. |
| Tags the agent applied (qualified, booked, not interested) | Contacts and smart lists | Keep them. Centerfy applies the same tags so your reports and pipelines continue. |
| Outbound call trigger | Workflows, a Webhook action posting to SimpleTalk's API | Pause it now. Replace it with Centerfy's API or webhook. |
| Calendar booking | Calendars | Keep. The Centerfy agent books into the same calendars. |
| Conversational SMS and missed-call text back | Conversations | History stays. Centerfy agents handle SMS on the imported number. |
| Phone numbers | Your Twilio or Vonage account | See the phone numbers guide. |
For agencies: replacing SimpleTalk across many sub-accounts
Most SimpleTalk resellers ran one location per client. Centerfy's White Label plan mirrors that: a workspace under your own branding, a sub-account per client, usage rebilled at your markup, and the whole thing installed into your own GoHighLevel agency so nothing about your client structure changes. White Label also lets you bring your own API keys at cost price and comes with a dedicated account manager.
- Inventory every client location: numbers and carrier account, prompt saved or not, calendars, workflows that call SimpleTalk, monthly minutes.
- Order by inbound call volume and migrate in that order. Those clients are losing the most.
- Create a sub-account per client in your Centerfy workspace. Share each prompt with onboarding; Centerfy's team builds the agents.
- Import each client's Twilio numbers from their own Twilio account, or yours if you hold the numbers for them.
- Replace the SimpleTalk webhook step in each client's workflows, run the six test scenarios, and switch.
- Set your rebilling markup on calls and messages. Usage is billed to you at wholesale rates shown in your agency dashboard.
For a single business on GoHighLevel
If you want to keep running your own GoHighLevel agency, you need the White Label plan; that is the plan that installs into your agency. On Starter and Unlimited, Centerfy provides the CRM, which is built on GoHighLevel: you export contacts from your location, import them into Centerfy, recreate the calendars and connect the same Twilio numbers. Either way the agent is built for you from your prompt.
Replacing the SimpleTalk webhook in your workflows
SimpleTalk's documentation described starting outbound calls from a GoHighLevel workflow by posting to its API with a client ID. Those posts now fail. Centerfy exposes an API, webhooks, a CLI, an SDK and an MCP server for agents, calls, contacts and calendars; the equivalent step is a webhook or API call that starts a Centerfy call for the contact. Your onboarding coach sets it up, and the developer documentation covers it if you prefer to do it yourself.
Centerfy's current plan prices and usage rates, as published on the pricing page:
| Plan | Per month | AI calls | AI chat | Includes |
|---|---|---|---|---|
| Starter | $148.50$297 | $0.14/min | $0.02/msg | One business, fully automated. |
| Unlimited | $248$497 | $0.10/min | $0.02/msg | Every location, no caps. |
| White Label | $497$997 | $0.07/min | $0.02/msg | Resell AI under your brand. |
Frequently asked questions
Does Centerfy work with GoHighLevel?
Can I keep my GoHighLevel sub-accounts after SimpleTalk?
Where is my SimpleTalk prompt?
Do my GoHighLevel workflows need rebuilding?
How does agency rebilling work with Centerfy?
Can I use HighLevel's native Voice AI instead of a third party?
Do I need a developer to replace SimpleTalk in GoHighLevel?
Sources
- 1.SimpleTalk technical overview (company documentation) States that calls must run on Twilio or Vonage, that GoHighLevel is the primary CRM and that the agent prompt is stored as a GoHighLevel custom value. Still online on 13 October 2026.
- 2.SimpleTalk: launch calls from GoHighLevel (company documentation) Describes the webhook that GoHighLevel workflows called to start SimpleTalk calls.
- 3.Centerfy developer documentation API, webhooks, CLI, SDK and MCP server for agents, calls, contacts and calendars.
- 4.HighLevel help centre: Voice AI HighLevel's own documentation for its native Voice AI agents.
Centerfy publishes this guide and offers a replacement for SimpleTalk. Statements about SimpleTalk are limited to the sources above; descriptions of other vendors summarise their public documentation. Nothing here is legal advice. Source: https://centerfy.ai/resources/simpletalk/highlevel