Platform Feature

Platform Feature

Smart Website Forms

Capture leads with beautiful, embeddable forms that connect directly to your CRM, pipelines, and automations.

Capture leads with beautiful, embeddable forms that connect directly to your CRM, pipelines, and automations.

Drag-and-Drop Builder

Conditional Logic

CRM Integration

Embeddable Anywhere

Build forms visually

Create any type of form with our drag-and-drop builder. Contact forms, surveys, applications, registrations — all without code.

Drag-and-drop form builder

30+ field types

Multi-step forms

Custom styling and branding

Show/hide field rules

Skip logic

Dynamic field population

Calculated fields

Conditional logic and branching

Show or hide fields based on previous answers. Create dynamic forms that adapt to each respondent.

Direct CRM integration

Direct CRM integration Every submission flows directly into your CRM. Create contacts, trigger automations, and update pipelines automatically.

Auto-create contacts on submit

Map fields to CRM properties

Trigger workflow automations

Add to pipelines and campaigns

Embed code for any website

Standalone form links

Landing page integration

Mobile-optimized rendering

Embed anywhere

Add forms to your website, landing pages, emails, or share via link. Mobile-responsive and fast-loading.

Related Capabilities

Site Builder

Embed forms into your pages and funnels.

Pipelines

Route form leads into sales pipelines.

Workflow Builder

Automate actions on form submission.

Start capturing leads with smart forms

Start capturing leads with smart forms

Build, embed, and automate — all connected to your CRM.

Build, embed, and automate — all connected to your CRM.